Brief:
Godrej Security Solutions has always been known as the makers of the most secure safes available. They wanted to highlight their capabilities to the digital world.
Idea:
Instead of creating regular social conversations, we created Godrej Security Solution's first digital product, Privy Point. A safe for one's smart phone that emulated all that Godrej Security Solution's physical safes would do. When we keep a safe at home, it's never out in the open. It's hidden in the closet, or under the bed or if you were to believe the movies, behind an inconspicuous painting. So why shouldn't its digital counterpart do the same? We gave Privy Point the ability to camouflage itself as other apps like a calculator. These skins worked perfectly well as independent applications until the right combination was entered.