Brief
Godrej Goldilocks wanted to be portrayed as the ‘Safest Gift’ that would appeal to friends and family during Diwali.
Idea
Instead of directly showing Goldilocks as the safest gift, we decided to talk about the cliched gifts that we receive every festive season and created a campaign that everyone could relate with.
Goldilocks, being the safest gift, curated a home for the most cliched gifts we receive during Diwali.
Through this, we encouraged people to not give #ClichedGifts and instead give their loved ones a safe gift- a Godrej Goldilocks that was guaranteed to delight them with its novelty.
If at all people received cliched gifts, they were asked to send them to the 'Home for Cliched Gifts' website. We collaborated with Akshaya Patra, a non-profit organization with an army of volunteers who helped collect the gifts and give them to the underprivileged.
On children's day, we distributed people's cliched Diwali gifts to the children of GHPS Mahalakshmipuram School, Bengaluru and were rewarded with wide smiles as return gifts.
http://www.clichedgifts.com/