// premise

We are not an
agency. We are a discovery.

Fanatics exists for one reason — to help brands discover an idea worth following, and to turn the people who encounter that idea into Fans. Not customers. Not audiences. Fans.

// what we believe

We are in the business of creating Fans, not customers.

Customers transact. Fans believe. Every idea we hand back is engineered to move people from indifference to belief — because belief is the only asset a brand truly owns.

An idea worth following is worth a week of thinking.

Discovery is a discipline. It requires questions before answers, evidence before opinion, and time before verdict. We refuse to shortcut it, even when the brief begs us to.

Four minds see what one cannot.

Strategy, Vision, Intelligence and Execution are not departments. They are four ways of thinking that argue, agree and finally converge on a single idea sharper than any one mind could produce alone.

The right idea is small, specific, and shippable.

One idea, precisely worded, is harder to write and more valuable to receive than a hundred-page deck. And every idea we deliver comes with a roadmap you can begin on Monday.

// the four minds

Every engagement is a conversation between four founders. Not four departments. Four disciplines of thought.

The Strategist

Dimple Trivedi

Helps businesses find the clarity to grow meaningfully.

Founder and strategic lead at Fanatics. Dimple has spent 15+ years moving across research, customer experience, communities, marketing, consulting and brand strategy, working with organisations including Infectious, Dentsu, Pinstorm and Reliance. She connects the dots others often treat as separate: business problems, human behaviour, culture, brand and growth. Her work begins with better questions, gets uncomfortable when necessary, and ends with a clearer idea of what a business should do next. Winner of the World Marketing Congress Young Achiever’s Award for purpose-driven marketing, she is also a certified yoga teacher and nutritionist. The worlds may seem far apart. To Dimple, they are not. Both are practices of seeing the whole system, finding what is out of balance, and creating meaningful change. At Fanatics, she finds the problem worth solving.

The Visionary

Karl Gomes

Turns what a brand could become into an idea people can believe in.

Creative Founder and CCO. Karl has spent his career building brands, stories and ideas across Dentsu, Infectious, Rediffusion, Leo Burnett, Tribal DDB and Deadline, with recognition from Cannes, ADFEST, Webby, EFFIE and Abby, alongside jury roles at Cannes, Adfest and the Abbys. He has a particular talent for getting beneath the noise. Untangling identities. Finding the story hiding inside a founder’s monologue. Reviving ideas that became too safe somewhere between the first sketch and the fifteenth meeting. A former national hockey player, biohacker, fruitarian and permanently curious human, Karl brings the same instinct to brands that he brings to life: question the default, experiment relentlessly, and keep looking for the thing that feels unmistakably alive. At Fanatics, he finds the idea worth following.

The Intelligence

Ajay Verma

Finds the signals hidden in the noise.

Data and Growth Founder with two decades of experience across analytics, martech and performance, working with consumer and B2B businesses to connect customer intelligence, technology and measurement with growth. Ajay turns fragmented data into patterns, patterns into decisions, and decisions into momentum. He helps determine whether an idea is merely interesting or actually working, where the opportunity is hiding, and what deserves to scale. Quiet in the room. Decisive in the numbers. He brings evidence to instinct without killing the instinct. At Fanatics, he finds the signal that makes the idea smarter.

The Builder

Samarjeet Singh

Turns ideas into businesses built to grow.

Samarjeet has spent 25+ years building ecommerce, technology and D2C businesses, long before D2C became a boardroom buzzword. He is Chairman of TIG, the venture studio behind Iksula, Revboosters, Brand Fanatics and Shisenfox, and was previously part of the leadership team at Baazee.com, acquired by eBay, and founder of Tajonline.com, acquired by Star India. He brings the operator’s question into every conversation: How does this actually work? From business models and operating systems to partnerships, technology and scale, Samarjeet helps turn ambitious thinking into something that can survive contact with the real world. A business mentor, growth catalyst and strategic sounding board, he knows that a powerful idea is only the beginning. Someone still has to build the machine around it. At Fanatics, he finds the path that makes the idea real.

The four together create a very clean system:

Dimple finds the problem worth solving.

Karl finds the idea worth following.

Ajay finds the signal that makes it smarter.

Samarjeet finds the path that makes it real.

We would rather have a real conversation about your business than send you a deck about ours.

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