Brief
SD Corp wanted to spread awareness about their luxurious properties and also about their CSR activities on social media.
Idea
Most of SD Corp’s projects were redevelopment projects that changed lives by changing landscapes. So, we began celebrating their accomplishments through hashtag- #ChangingLandscapes. We spoke about their CSR activities- SDC Unnati, SDC Health and SDC stars through relevant photography that helped boost the word.
Keeping with the theme of luxury at SD Corp, we not only spoke of the amenities the SD Corp properties provided, but also about the little luxuries that people love to indulge in once in a while. We also regularly published home hacks that helped people do more with their homes in their own little way.