Terms of use
The diagnostic
Fanaticism Readiness is a free self-assessment. It measures your organisation's current capability to identify and develop stronger customer relationships, based only on your answers. It does not measure the actual Fanaticism of individual customers, predict revenue or compare you to other companies.
No professional advice
Results are a starting point for a conversation, not a recommendation to act. Decisions remain yours.
Your information
Please share only what you're entitled to share and never confidential customer data. See our privacy policy for how we handle what you submit.
Intellectual property
Fanatics, Fanaticism Readiness™, Fanaticism Gap™, Fanatics Map™ and Fanatics Discovery™ and the content on this site belong to Fanatics.
Paid work
Fanatics Discovery engagements are governed by a separate written agreement. Nothing on this site is an offer to contract.
Last updated October 2026.